• No maida

    Whole wheat, ragi or jowar. Never refined flour.

  • No palm oil

    Real butter. That's it.

  • No preservatives

    Not even the ones with friendly names.

  • Baked to order

    Baked after you order. Never sitting in a warehouse.

Best-value bundles

More bakes, better value. Each bundle puts together full packs that go well with each other, priced lower than buying them one by one. Pick one for your coffee break, your chai break, your team's desk, or someone you want to send something nice to.

Everything is made with no maida, no palm oil and no preservatives, and baked fresh after you order: order by Thursday night, we bake Friday and ship Saturday.

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The ones people reorder

New here? Start with any of these. Every one is made with no maida, no palm oil and no preservatives, and baked fresh after you order.

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Flip the pack. We'll wait.

Most packaged cookies start with refined flour and palm oil, and end with a list of things you'd need Google to pronounce. Ours start with whole wheat, ragi or jowar, and stick to ingredients you'd recognise from your own kitchen.

Whole wheat atta · Ragi · Jowar · Jaggery · President unsalted butter · Dark couverture chocolate · Almonds

And yes, there's sugar. Jaggery in the dough, and the dark chocolate has its own. We'd rather tell you than have you find out.

  • 1. You order

    Any day from Sunday to Thursday night.

  • 2. We bake

    Every Friday, in small batches.

  • 3. It ships

    Every Saturday, packed the same week it was baked.

The millet cookies that took the longest

Ragi and jowar cookies that don't taste like a compromise. These were the first gluten-free recipes we ever developed, and they took more failed batches than we'd like to admit. Made with ragi or jowar flour and oats, jaggery in the dough, no maida, no palm oil, no preservatives. Baked fresh after you order.

Made without gluten-containing flours, in a kitchen that also handles wheat. Not suitable for people with celiac disease.

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Hi, I'm Krisha.

I launched Snack Ritual at 23, months before I'd planned to, with a handful of recipes and a lot more nerve than experience.

I wanted a cookie I could eat at 4pm without flipping the pack and wincing. That meant baking it myself, with real butter, real chocolate and no maida. Then it meant gluten-free versions, a cookie stick for chai, and a brownie that could survive the post.

I still bake every batch myself, around a full-time job. That's why we bake on Fridays.

– Krisha, founder (and the person who packs your box)

Read our story

Ordering for a team, an event or festive gifting?

Bulk orders get up to 15% off, and we'll help you pick the right mix. Just message us.

Want a heads-up when the next batch opens?

Message us "BATCH" on WhatsApp and we'll let you know when a fresh batch or a new bake drops. A person replies, not a bot.

Before you ask

When will my order arrive?

Order by Thursday night, we bake on Friday and ship on Saturday. Delivery time after that depends on your city.

Do your cookies have sugar?

Yes. There's jaggery in the dough, and the dark chocolate has its own sugar. What we skip is maida, palm oil and preservatives.

Are they gluten-free?

Ragi Double Chocolate and Jowar Chocolate Chip are made without gluten-containing flours. They're made in a kitchen that also handles wheat, so they're not suitable for people with celiac disease. Everything else contains wheat.

How long do they stay fresh?

Everything we bake stays fresh for 45 days. Keep the pack sealed in a cool, dry place, and once opened, store it in an airtight container.

Do you ship across India?

Yes, we ship pan-India. Everything is packed to travel safely.

Which one should I try first?

Start with a bundle. The Chai Break Box gives you three of our bakes at the biggest saving on the site, and the Best Seller Combo is the easiest way to try our two most-reordered bakes.